Ever since the advent of social media, people have started spending more and more time on that. With more number of people switching to online platforms, it opens a plethora of opportunities for businesses and personalities alike to capitalize on it. And that’s where influence marketing fits in. Big influencers who have made a name for themselves among the masses, use this audience to advertise a product or create hype around a campaign or trend. In short, they can change the direction of tide just by one post.
By understanding how important it is to have a good control over the public, it is imperative to be connected with them. And for that, influencers take the help of photos, videos, messaging and other tools. But for the past 3–4 years, we had seen a plethora of apps that pushed Live functionality. It was way better than regular chatting or photo posting. It gave the performer and viewer a direct channel to interact.
Noticing the success of this, social media apps started incorporating them and we saw a lot of influencers inculcating this in their activities. But what else does live streaming mean for influencers? That’s what we’re going to find out today. But first, let’s be done with basic stuff.
Live Streaming
Live Streaming is a feature that allows the user to interact with their fans or followers in real time. Unlike posting pictures, messaging in your feed or liking someone’s comment, live streaming provides for a better engagement opportunity. You can communicate with them in real-time, reply to their comments on the spot and create a bond with them.
This engagement in turns helps in providing higher impressions that lead to more people seeing the posts, and create a sense of loyalty and trust among the followers.
Now that we’ve discussed in brief what live stream is and how it works, let’s see how live streaming helps big influencers in growing their channel/page and monetize from it.
Importance of Livestreaming for Influencers and Influence Marketing
Influencer marketing is all about connecting with fans so you can share insights on your favorite brands with them. Live streaming is one of the best ways to engage with your audience because it happens in real time. You can start a conversation with your followers, speaking directly to them and answering their questions instantly.
Apart from increased engagement — which is a big factor — what other benefits does live streaming have on influencer marketing?
Helps in improving approachability: Live streams make you more approachable and creates that feeling of being connected with your audience. Not only does this bring good crowd, but it also helps in instilling a feeling of trust among the viewers.
Better ROI and revenue-generation opportunities: When it comes to influence marketing, calculating and keeping a tab on the return you’re getting for your efforts can be a hair-picking task. But with live streaming, you can easily average out the number of people watching your streams and the viewers among them that are very engaging. That can easily give you an idea on how many people reached the destination you wanted or bought your product.
Organic Growth: Live streaming is the most preferred way to advertise yourself on Social Media. Not only this, but live streams are generally seen to be more shared and even the algorithm pushes for it. So you can be rest assured that livestreams will definitely bring in more people to your page.
Ease and Comfort: The very purpose of doing livestreams is to connect with your viewers and give them an authentic feeling that they’re interacting in z genuine way. So it needs you to be in your most genuine form, and that means being in your most casual appearance. Being low-key does wonders to your engagement and people would relate better with you when they see you perform stream from your living room or kitchen.
Well, these are the points that would show why livestream is important and how big of a factor it plays in your growth. Hope this helps!!
