Instagram has become a cornerstone of many brands’ social presence, driving profitable traffic to landing pages, growing conversions, and building an engaged audience.
If your Instagram presence isn’t quite as robust as you’re hoping, it might be time to learn how to sharpen up your strategies for getting real, organic followers on Instagram. The larger your audience grows, the more opportunities you have to engage with users and create unique experiences for them.
The organic distinction is important: sometimes brands take the easy way out when trying to get more Instagram followers. Pay for likes and follower sites are everywhere, but these shortcuts are never worth it, as the Instagram algorithm regularly gets updated to weed out paid, low quality accounts and interactions.
That said, growing on Instagram can help you increase traffic to your site, make more sales, or even turn you into a trendsetting influencer.
In this guide, we’re sharing with you the ways to get more Instagram followers — without the spam accounts or bots.
Optimize your Instagram account
Before you set out figuring out how to gain followers on Instagram, one of the most important steps is to have your account fully optimized. Think of your brand’s Instagram bio as the “homepage” to your account.
Without a bio, image captions, a proper username or profile image, how will people know the account belongs to your brand? It might seem obvious, but on Instagram your bio and image help form the foundations of your brand identity. The link in your bio is your one spot to drive Instagram traffic to your site, so optimizing your account is essential.
If you’re uncertain where to link, try marketing or product pages that relate to specific keywords, hashtags or campaigns on your Instagram account. Linking to your homepage is OK–but why not give users a cohesive experience when moving from your bio to a site? This has led to the popularity of IG link landing pages that host relevant links to the last few pieces of content mentioned on a brand’s feed, and “link in bio” posts that help direct audiences to those links.
Keep a consistent content calendar
The worst thing you can do when trying to get followers on Instagram is to post content at random, haphazard times. If you’re lucky enough to get users following you in the beginning, you don’t want to make them forget they followed you in the first place.
To combat this, keep to a regular posting schedule. Typically, brands shouldn’t post more than a few times a day to avoid spam, but whatever your cadence, keep it consistent. Approximately 200 million Instagram users log on daily, so to cast your net even wider, try publishing a few times throughout the entire day.
Get partners and brand advocates to post your content
When you’re learning how to get more Instagram followers, it’s important to know the value of your audience. The larger your follower count grows (organically), the more buyers and interested customers you will have.
The best way to get customers to follow you is to get in front of them and be present. It’s critical to be present on your own Instagram as well as others. Try sponsoring user-generated content to get your brand in customers’ feeds.
Avoid fake Instagram followers
There’s a huge difference between an Instagram account having fake and legitimate followers. It might seem tempting to simply purchase Instagram followers, but the backlash outweighs the perks of organic follower growth.
Fake Instagram followers tend to:
- Deceive new followers: If users come to an inactive Instagram feed with tens of thousands of followers, it will lower the account’s credibility. Don’t trick people into following you. Build trust and long-lasting relationships for better engagement.
- Have no ROI: It might seem easier to buy followers, but your acquired bot or unmanned new followers won’t be purchasing anything. People follow brands on Instagram for a reason–they like what you’re posting or your company in general. These are actual spenders and bring monetary value to your business.
And if you don’t have the attention to invest so much time and effort, there are few tools too that you can use.
- Crowdfire
- Hootsuite
- Woobox
- Magic Social
- Combin
If you want to grow your followers organically and without spending a lot of money on it, you can do so by showing your talent and growing your profile on Changa app. Not only does the app bring you the attention you deserve, it also helps in redirecting your audience towards Instagram.
Hope this helps you in your query.
